What is SEO?
In this article you will find out some HTML tags to boost your SEO and how to rank higher on Google by learning what SEO is.
SEO (Search Engine Optimization) is the technology that helps the search engines to rank a specific website on internet, based on its own keywords.
For sure, this tag was the most important SEO tag and it’s still very important for SEO. It is used by the search engines to determine the subject of a particular web page.
<title>Web page title</title>
The reason why
<title> tags are really important for SEO is that the search engines are first checking these tags. Also, a
<title> tag is one of the first things that internet users see in the SERPs (Search Engine Results Pages), or better said, the page with the results after you type something in the Google Search.
In nowadays the search engine algorithm is a little different than it used to be in the past. Today search engines still determine what a web page is about just by the
<title> tag. But because of the new Google’s algorithm, the value of the
<title> got lower in terms of importance.
Nowadays, search engines are able to determine the content of a web page by analyzing the other HTML elements of a web page. For example, meta description, images, the headers and of course the content of the HTML page as well.
<title> tag is really important in the direct visual contact that the user has with it. This tag appears in SERPs (Google Search Pages), the tabs of the web browsers and in the content that you are sharing on the social platforms.
To keep it simple: Choose an impactful specific word that describes the best what your web page is about. Try to keep the length of the title under 70 characters long, if not it can be cut in SERPs.
Meta description tag
This tag is used within the <head> section of the html page. This meta description can be seen inside the snippet of the SERP after the title and the URL of the web page.
<meta name=”description” content=”Your content”>
This tag is personally my favorite. It helps the search engines to determine what the content of the web page is about. It allows the users to have an idea whether the page does match their research.
This meta description tag appears as well in the SERPs and in the content that you share on the social platforms.
This HTML element does represent the description of the image tag and it is a part of it. This HTML element does represent the description of the image tag and it is a part of it.
<img src=”url” alt=”Your clear-cut image description”>
alt attribute does make it easier for the search engines by telling them what a particular image is about also to the users by displaying the description of the image in case the image cannot be loaded.
SEO is really important if you want to rank your business higher on the internet. By making sure that your
alt=”" attribute is not empty within the
<image> tag and by filling them, you increase the chances to rank your website in a higher position than it was before.
More than a half of all internet users are browsing the internet using their smartphone. This means that all the website and web pages must be responsive on the smaller screens.
To inform the search engines that your web page is responsive to a smaller screen, you can write the following within the
<meta name="viewport" content="width=device-width, initial-scale=1">
Google said it many times that their algorithm will put first in the searches, the websites which are responsive. Therefore, in order for Google to know if your website is responsive, this meta tag must be added.
Hopefully y’all learnt something by reading HTML tags to boost your SEO article and that you find it helpful! 🙂
If you’ve missed my previous article about Important HTML tags (part 2).
If you want to find out more about what SEO is, I highly recommend this article of Neil Patel.